I was attending our weekly webinar training today with Don and Janet Legere and we had a special guest, “Mr. Steve Gahagen”.
The topic of discussion was the different colors of personalities we encounter in our relationship building and how to actually relate to those personalities. It was quite an eye opener for me.
I am not going to go into the types of typical personalities there are in this post, rather I simply want to point out the significance of knowing them. Personality plays a major role in our lives in general. From an early age we become very aware that people are different and unique in their own right. We are all born with our own special traits that will allow us to deal with the world around us.
In life in general, relationships are built in many ways and in many venues, yet when it comes to your Network Marketing endeavors positive relationship building means the difference between great success and not so great success. We have come to know that Branding Yourself is a must if you are going to succeed online. Well, it really goes further than that. You attract people to you when you publicize who you are and what you are all about. That is where knowing personalities and being able to relate to those personalities becomes key. Not only to you, but more importantly to those who decide to connect or join with you. knowing how to relate to peoples personality types will go along way in your ability to be able to attract all types of people to you. Knowing these traits will also allow you to relate to them so that you can help them when they do join you.
Know, Like and Trust…
That is what it is all about anyway, right…
You can listen to that call here… November 7, 2009 – http://janetlegere.com/blog/?page_id=372
I invite you to join me in building your very own free prospecting system below.
Hmmm, wonder which personality you are?
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hint: you could always do both…
The road to success and a steady stream of clients can only be achieved when effort and planning becomes apart of the big picture. No one sets out to fail; however, in target marketing as with any business endeavor, there are certain criteria to be considered. The first key point will be that of knowing the market for your product or service. This could apply to the demographic make-up of the area. If you are focusing on a service that is directed toward families with young children, you are headed in the wrong direction to center your marketing efforts in the highly populated retirement age communities. Failure to know your market spells poor return.
Getting it all wrong is easy when an offered service or product is lacking in quality. To fail in target marketing can be a quick downhill spiral when you have poor workmanship or a service that fails to go beyond the expected. Clients will fail to continue with a business relationship that is not founded on trust and confidence. The relationship between the customer and businessman can be one where each participant goes beyond the ordinary way of doing business.
While your confidence may be of grand proportion in regard to your business endeavor, it is safe to say that not everyone is going to rush to buy your product. This is one of the misconceptions in target marketing. While zeal and enthusiasm are great qualities in the starting of a new venture, the harsh reality is that one must zero in on that small sector who really and truly need this item or service and target this group with a vengeance. This is where you will spend your advertising dollars and wait for the returns to roll in.
For local marketing, failure to avail yourself of the abundance of information available to you through your local Chamber of Commerce can spell trouble. These statistics can provide you with the tools needed as to where in the community you can best focus your efforts. This target marketing allows for the dividing or segmenting to streamline your plan. It is all about specializing. Keeping the perimeters small and not too broad will allow for a more defined outcome.
