That is what I want to talk about, Article Marketing done properly…

As I see people submit articles throughout the web, whether they are in directories, social networking sites, or where ever, I am seeing a trend that is causing a lot of peoples efforts to be wasted. If we are going to spend our valuable time developing strategies and writing articles, we want to get the most value out of our time and effort.

Make your marketing campaign successful by being aware of some of the most common mistakes made. See some of them listed below.

Unedited PLR Articles

While there is absolutely nothing wrong with PLR Articles, submitting them without editing them is not good practice. Many people will submit a plr article just as they received it. The problem you will run into is article directories, in most cases, do not allow duplicate content. You risk your submission being deleted, or your membership banned. Is it worth it? No… Edit your article and put it in your own words. After all, you are the professional.

Too Many Too Fast

Slow down! Be patient. Stop writing an article and then submitting it to numerous directories at once. So many people do this and they shouldn’t. Doing this so quickly will cause a spike in your back links. This spike can be seen by the spiders as they pass through the web and they can mark these back links as questionable. All back links don’t come from just directories any way, they will also come from those looking for good content for their websites. Webmasters search for good content. So take it slow and easy and let the webmasters help build your back links for you.

Automated Duplicate Content Software

Duplicate content software is great to use, however, automatic software can leave your article making no sense and unprofessional. You are a professional and you want your information displayed in a legible and professional manner. Go ahead and use automated duplicate content software spinners as much as you like, just do yourself a favor and go back and insure the quality of your content. Spelling and grammar go a long way. The best way to do this is to do it yourself.

Duplicate Content Same Site

Don’t submit the same article to the same directory or social network. Need I say more?

Affiliate Links – Spam

Article directories and its readers do not want to be spammed! Do not submit an advertisement as an article. Advertisements have there own place. Article Directories are just that, a place to submit stories, news, educational information, reviews and more. Submitting this information loaded with affiliate links is against most directories policies. Doing so can get you banned from submitting your information. You can also create a bad name for yourself to your peers. Don’t take that chance.

Poor Grammar and Spelling

If you are submitting articles, even just one, that makes you an author. Your article submissions go a long way in not only bringing traffic to your websites and publications, but also as branding your name with authority. Insuring that your work is well written and clean with correct grammar and spelling enhances your readers desire to continue with you. A poorly grammatically written article can surely detour your readers and detour webmasters from using your articles as content reducing back links for you. Be a professional, write with authority.

Poor Content

In writing an article, it is important that you use content that is informative to your readers. Your readers will be reading your articles for multiple reasons. They may be looking for information to learn from. They may just enjoy reading about certain things or they may be looking for quality content to use on their own websites. It really doesn’t matter why your readers are reading your content, if you do not know what you are talking about, or your work is poorly put together, you may loose some or all of your readers. That would be devastating. Now what you want to say, research it to know it and display and portray it well. You will have readers that come back for more!

SEO stands for search engine optimization. In simple terms, search engines such as Google use an algorithm of key word density in order to determine where to rank your website. If, for example, your potential business partners search a particular keyword, such as “MLM business opportunity”, you want to pop right up. However, that may not be the case. You need to have included that phrase in your web content and article writing SEO. While that’s the simplest overview, there is much more to the process than that.

First, you need to make sure that the article that you put on the net makes sense. While spiders used to just search for key word density, they now are able to distinguish between nonsense and weed it out of the rankings. Also, potential partners may actually find your article writing SEO and use that content to judge you and your opportunity. Always make the content relevant, engaging and well written for that reason. Also, it’s not at all necessary to over stuff the keyword ratios. For SEO purposes, a key word ratio of about 1% is sufficient. This means that for every 100 words you write, you should include your word or phrase one time. Over 5% is excessive. Your goal is to incorporate the key words in a natural way. It shouldn’t be obvious that you are trying to rate for a particular word or phrase at first glance.

Like any marketing strategy, article writing SEO is a fluid art. As the Internet grows and changes, you have to adapt as well. While it’s important to prepare you articles with SEO in mind, you also need to realize that real people may be reading them. Keep them interesting and avoid overusing key words. It won’t help with your key word ranking and it may alienate potential partners.

One of the best ways to build your list is to use the infamous art of article marketing. Being one of the best ways to promote yourself, your business or your ideas, Article marketing is also one of the best ways to promote yourself for building your list. Insure that you use this strategy on a regular basis.

While properly marketing with articles creates traffic to your websites and sales pages, it is just as powerful a tool to direct traffic to your squeeze pages and home pages alike. It is imperative that you set these landing pages up to to capture the name and primary email address of your readers. Once done, you can begin to build relationships with them. As your list of subscribers grows, you can sell to them on occasion and even develop partnerships or jv’s with them. There is no end to the value of a targeted, well built list.

It doesn’t matter what you do to capture your readers information, as long as you are giving them real value. You can give them pdf reports or books, software, newsletter ezines, email courses and more. Just remember that you have worked hard to get these readers to your sites and landing pages, so work just as hard to keep them there and wanting more from you. That desire for more will lead your reader right where you want them. From the articles you are marketing with to the landing page with more content and to the opt in form allowing them to receive even more and finally to your list. That’s a simple flow process, yet that is how it works.

Use your article marketing efforts to build your list. Just think of the place of authority you will have positioned yourself in just by writing and submitting the quality articles you have written for your targeted audience. Continue building that authority through everything you do. You will surely get the followers that will carry you on to be a huge success with your article marketing and list building efforts.

Randy Wood

There are many different advantages of an article marketing campaign. In recent years, this type of marketing has taken on a whole new popularity among individuals seeking to promote their website, and increase their website’s page rank in various search engines, like Google. This type of marketing has been determined to be one of the most cost efficient strategies when it comes to techniques used in marketing. In addition to this, it is an effective means of increasing the brand behind the programs and services offered online. Here, you will learn about the advantages that you can experience by engaging in an online article marketing campaign.

One of the unique advantages that you have when you elect to use article marketing as your preferred marketing choice is that all of the content created in the campaign is highly customized and created based on the niche that you specialize in. This means that if you focus on selling legal services online, all of the articles that will be part of the campaign will be customized towards the niche of “legal services”. Individuals who are searching specifically for information directly related to these types of services are the individuals who will be coming across your articles. As a result, it is quite likely that you will experience targeted traffic from only those who want and/or need your services.

The Article Marketing Process allows you to come across as an expert in your field. Consumers who are looking to make a specific purchase – whether in goods or in services – are looking for “expert” information that they can use in order to make a sound, purchasing decision. By writing highly detailed article with quality content that represents your preferred niche, you are taking the first step necessary in ensuring that consumers value your opinion as one who is highly educated and experienced in that particular subject. By being viewed as an expert, you are also establishing trust with both the customers that you currently have, as well as the potential leads that stumble upon your articles!

When it comes to the advantages of article marketing campaign, there are many. The following details the most attractive among those who are seeking to increase the popularity of their website on the World Wide Web:

1. First, you will be able to experience traffic to your website. This is not just basic traffic, though. The traffic that you will receive will be targeted – which means that it is a group of internet users who are specifically looking for the goods and any services that your website has to offer.
2. Once an internet user clicks on and reads your content, you will be viewed as an expert in the niche that you elect to compose your articles on, which builds trust in both current and potential customers.
3. By engaging in an article marketing campaign, you will have the ability to create a multitude of hyperlinks and backlinks that all go back to the landing pages of the website that you are a webmaster of. Popular search engines, like Google, actually rank pages higher that have a multitude of relevant links pointing back to them. This means that you are more likely to rank higher in these search engines!

As you can see, there are several advantages to an article marketing campaign. If you want to experience online success with your website, this is an effective means of pushing you in the right direction!

If you are using only traditional methods of marketing for your web site, you may be losing out big. Article Marketing done correctly will “Brand” you and your products or services as an expert.

Don’t give up your name! Do it right…