When I say don’t do this, I am not saying don’t market with articles. Article marketing is one of the primary marketing tactics alive today. The best part about marketing with articles is that it is easy to do and it is very effective done properly.
That is what I want to talk about, Article Marketing done properly…
As I see people submit articles throughout the web, whether they are in directories, social networking sites, or where ever, I am seeing a trend that is causing a lot of peoples efforts to be wasted. If we are going to spend our valuable time developing strategies and writing articles, we want to get the most value out of our time and effort.
Make your marketing campaign successful by being aware of some of the most common mistakes made. See some of them listed below.
Unedited PLR Articles
While there is absolutely nothing wrong with PLR Articles, submitting them without editing them is not good practice. Many people will submit a plr article just as they received it. The problem you will run into is article directories, in most cases, do not allow duplicate content. You risk your submission being deleted, or your membership banned. Is it worth it? No… Edit your article and put it in your own words. After all, you are the professional.
Too Many Too Fast
Slow down! Be patient. Stop writing an article and then submitting it to numerous directories at once. So many people do this and they shouldn’t. Doing this so quickly will cause a spike in your back links. This spike can be seen by the spiders as they pass through the web and they can mark these back links as questionable. All back links don’t come from just directories any way, they will also come from those looking for good content for their websites. Webmasters search for good content. So take it slow and easy and let the webmasters help build your back links for you.
Automated Duplicate Content Software
Duplicate content software is great to use, however, automatic software can leave your article making no sense and unprofessional. You are a professional and you want your information displayed in a legible and professional manner. Go ahead and use automated duplicate content software spinners as much as you like, just do yourself a favor and go back and insure the quality of your content. Spelling and grammar go a long way. The best way to do this is to do it yourself.
Duplicate Content Same Site
Don’t submit the same article to the same directory or social network. Need I say more?
Affiliate Links – Spam
Article directories and its readers do not want to be spammed! Do not submit an advertisement as an article. Advertisements have there own place. Article Directories are just that, a place to submit stories, news, educational information, reviews and more. Submitting this information loaded with affiliate links is against most directories policies. Doing so can get you banned from submitting your information. You can also create a bad name for yourself to your peers. Don’t take that chance.
Poor Grammar and Spelling
If you are submitting articles, even just one, that makes you an author. Your article submissions go a long way in not only bringing traffic to your websites and publications, but also as branding your name with authority. Insuring that your work is well written and clean with correct grammar and spelling enhances your readers desire to continue with you. A poorly grammatically written article can surely detour your readers and detour webmasters from using your articles as content reducing back links for you. Be a professional, write with authority.
Poor Content
In writing an article, it is important that you use content that is informative to your readers. Your readers will be reading your articles for multiple reasons. They may be looking for information to learn from. They may just enjoy reading about certain things or they may be looking for quality content to use on their own websites. It really doesn’t matter why your readers are reading your content, if you do not know what you are talking about, or your work is poorly put together, you may loose some or all of your readers. That would be devastating. Now what you want to say, research it to know it and display and portray it well. You will have readers that come back for more!
A decade ago, when a person wanted to grow their MLM or network marketing business, they would invite their friends to a home cottage meeting and sell them on the merits of their opportunity over drinks and snacks. Today, however, the Internet reigns with all forms of business and is the main avenue for attracting new potential colleagues. This is the main reason that SEO is becoming the marketing strategy of choice. There are many misconceptions, however, about article writing SEO. While the techniques used were fairly fool proof in the past, the search engine spiders are getting much more sophisticated, so the writers must as well.
SEO stands for search engine optimization. In simple terms, search engines such as Google use an algorithm of key word density in order to determine where to rank your website. If, for example, your potential business partners search a particular keyword, such as “MLM business opportunity”, you want to pop right up. However, that may not be the case. You need to have included that phrase in your web content and article writing SEO. While that’s the simplest overview, there is much more to the process than that.
First, you need to make sure that the article that you put on the net makes sense. While spiders used to just search for key word density, they now are able to distinguish between nonsense and weed it out of the rankings. Also, potential partners may actually find your article writing SEO and use that content to judge you and your opportunity. Always make the content relevant, engaging and well written for that reason. Also, it’s not at all necessary to over stuff the keyword ratios. For SEO purposes, a key word ratio of about 1% is sufficient. This means that for every 100 words you write, you should include your word or phrase one time. Over 5% is excessive. Your goal is to incorporate the key words in a natural way. It shouldn’t be obvious that you are trying to rate for a particular word or phrase at first glance.
Like any marketing strategy, article writing SEO is a fluid art. As the Internet grows and changes, you have to adapt as well. While it’s important to prepare you articles with SEO in mind, you also need to realize that real people may be reading them. Keep them interesting and avoid overusing key words. It won’t help with your key word ranking and it may alienate potential partners.
It is no secret that building a list is critical for your internet marketing success.
One of the best ways to build your list is to use the infamous art of article marketing. Being one of the best ways to promote yourself, your business or your ideas, Article marketing is also one of the best ways to promote yourself for building your list. Insure that you use this strategy on a regular basis.
While properly marketing with articles creates traffic to your websites and sales pages, it is just as powerful a tool to direct traffic to your squeeze pages and home pages alike. It is imperative that you set these landing pages up to to capture the name and primary email address of your readers. Once done, you can begin to build relationships with them. As your list of subscribers grows, you can sell to them on occasion and even develop partnerships or jv’s with them. There is no end to the value of a targeted, well built list.
It doesn’t matter what you do to capture your readers information, as long as you are giving them real value. You can give them pdf reports or books, software, newsletter ezines, email courses and more. Just remember that you have worked hard to get these readers to your sites and landing pages, so work just as hard to keep them there and wanting more from you. That desire for more will lead your reader right where you want them. From the articles you are marketing with to the landing page with more content and to the opt in form allowing them to receive even more and finally to your list. That’s a simple flow process, yet that is how it works.
Use your article marketing efforts to build your list. Just think of the place of authority you will have positioned yourself in just by writing and submitting the quality articles you have written for your targeted audience. Continue building that authority through everything you do. You will surely get the followers that will carry you on to be a huge success with your article marketing and list building efforts.
Randy Wood
