A decade ago, when a person wanted to grow their MLM or network marketing business, they would invite their friends to a home cottage meeting and sell them on the merits of their opportunity over drinks and snacks. Today, however, the Internet reigns with all forms of business and is the main avenue for attracting new potential colleagues. This is the main reason that SEO is becoming the marketing strategy of choice. There are many misconceptions, however, about article writing SEO. While the techniques used were fairly fool proof in the past, the search engine spiders are getting much more sophisticated, so the writers must as well.
SEO stands for search engine optimization. In simple terms, search engines such as Google use an algorithm of key word density in order to determine where to rank your website. If, for example, your potential business partners search a particular keyword, such as “MLM business opportunity”, you want to pop right up. However, that may not be the case. You need to have included that phrase in your web content and article writing SEO. While that’s the simplest overview, there is much more to the process than that.
First, you need to make sure that the article that you put on the net makes sense. While spiders used to just search for key word density, they now are able to distinguish between nonsense and weed it out of the rankings. Also, potential partners may actually find your article writing SEO and use that content to judge you and your opportunity. Always make the content relevant, engaging and well written for that reason. Also, it’s not at all necessary to over stuff the keyword ratios. For SEO purposes, a key word ratio of about 1% is sufficient. This means that for every 100 words you write, you should include your word or phrase one time. Over 5% is excessive. Your goal is to incorporate the key words in a natural way. It shouldn’t be obvious that you are trying to rate for a particular word or phrase at first glance.
Like any marketing strategy, article writing SEO is a fluid art. As the Internet grows and changes, you have to adapt as well. While it’s important to prepare you articles with SEO in mind, you also need to realize that real people may be reading them. Keep them interesting and avoid overusing key words. It won’t help with your key word ranking and it may alienate potential partners.
